It is important to know all the benefits of Incentive Travel when we are looking for resources to reward customers and partners or engage employees. These trips are organized to strengthen bonds between a company, its customers and partners, as well as employees.
Incentive Trips can have different purposes. For example, awards, training, participation in fairs and conferences, visits to factories, international or national. Furthermore, they can count on different activity options to strengthen the connection between these audiences and the company.
Incentive Trips are ways of rewarding a company’s customers, partners and employees for brand performance, long-term relationships, among others. They are widely used here in Brazil and in other countries, especially in the USA, where almost half of all businesses offer travel rewards.
When we compare a trip to material goods, as a form of reward, it is easy to see the big difference and the impact they cause. It’s because the experiences that an Incentive Trip provides leave a lasting impression. Meeting new people, cultures, and encouraging new perspectives are differences that something tangible does not bring, as it incorporates everyday life without any emotional impact. Research shows results with high levels of satisfaction when adopting this strategy.
What are the benefits of incentive travel?
Below are the main benefits of Incentive Travel.
Below are the main benefits of Incentive Travel.
Incentive Trips are unique opportunities to create and strengthen bonds with customers and partners. Furthermore, strengthening ties with the company generates a large increase in engagement with all of the organization’s stakeholders. Therefore, offering memorable and authentic experiences generates an emotional connection with customers and partners that extends far beyond the travel period.
Productivity
The prospect of a trip is a great motivator to achieve goals and consequently increase productivity. As a result, data shows that companies investing in Incentive Travel grow their revenue 3x faster than those that do not use this strategy. With all these advantages, the ROI (Return on Investment) of Incentive Travel reaches an average of 112%, according to the Incentive Research Foundation.
Want to know more about the benefits of incentive travel?
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