When it comes to the agribusiness sector, few experiences offer as much value as the 2025 Farm Progress Show — North America’s largest outdoor agricultural event, a global showcase for technologies, trends, and innovations that are shaping the future of the countryside.
In the corporate world, an incentive trip is much more than a reward. It is a strategic tool that promotes meaningful connections, broadens horizons, and reinforces the purpose of organizations.
In August 2025, Incentivare invites a select group of ag leaders and professionals to a VIP: Incentive Trip with Purpose, bound for Decatur, Illinois, home of the next edition of the fair. An exclusive journey that combines high-level content, international networking, cultural experiences, and — above all — inspiration to accelerate results and generate new business.
What is the Farm Progress Show?
With over 70 years of tradition, the Farm Progress Show is recognized globally as the largest and most relevant open-air agricultural technology demonstration event. Held annually, alternating between the cities of Decatur (Illinois) and Boone (Iowa), the event attracts the main players in global agribusiness and has established itself as a showcase for innovations that shape the future of agricultural production.
The 2025 edition will take place from August 26 to 28 at the modern Progress City USA venue in Decatur—an area of more than 300 acres specially prepared for real-time demonstrations of state-of-the-art agricultural machinery, equipment, and solutions.
In the field, visitors can see harvesters, tractors, planters, and precision farming technologies in action, with the opportunity to see up close how these solutions impact crop productivity and sustainability.
In addition to practical demonstrations, the event offers a robust program of lectures, panels, and networking spaces, such as the International Visitors Center — an environment dedicated to foreign visitors, with exclusive infrastructure, simultaneous translation, technical support, and specialized consulting, ensuring a rich and accessible experience for professionals from all markets.
Why choose the Farm Progress Show as a destination for a Purposeful Incentive Trip?
When we talk about Purposeful Incentive Travel, the Farm Progress Show stands out for several reasons:
- High-level technical content
The event provides an immersion in the main innovations in global agriculture, allowing participants to get a close look at the technologies that are shaping the future of the sector. Among the highlights of the 2025 edition are:
- Equipment with autonomy and connectivity technology.
- Solutions for precision agriculture.
- New trends in sustainability and smart management.
- Live demos with major global brands.
- Strategic audience
The Farm Progress Show attracts a highly qualified audience: farmers, executives, decision makers, and opinion leaders from the global agribusiness sector. On average, the farmers who attend the event own properties larger than 2,000 acres, demonstrating the strategic profile of the visitors.
In addition, the fair welcomes delegations from more than 30 countries, including a significant presence of professionals from Brazil. It is the perfect setting to strengthen connections and broaden business vision.
- International experience curated by Incentivare
Participating in an international event can be challenging when it comes to logistics, language, time management, and travel. That is why Incentivare prepares a carefully planned journey, with every detail thought out so that the experience is rich, fluid, and strategically focused.
What would a Purposeful Incentive Trip to the 2025 Farm Progress Show look like?
Each journey is unique and customized according to the strategic needs of the company and the group, following our high standards of excellence. Here we help you visualize what one of these purposeful incentive trips could look like.
Before the event: Connection and preparation in Chicago
The experience begins with arrival in Chicago, one of the main business hubs in the United States. Participants will enjoy:
- Personalized reception at the airport.
- Executive transfer to the hotel.
- Hotel accommodation according to participant profile.
- Complementary visit with optional city tour to see the main tourist attractions of the city or places of strategic interest related to the theme of agriculture.
During the event: Total immersion in the Farm Progress Show
On the days of the fair, the group will be comfortably transported to the event venue, accompanied by specialized guides and bilingual support.
The program will include:
- Easy access to demonstration areas.
- Scheduling of visits to stands of interest.
- Support for participation in the main lectures and panels of the event.
The goal is to ensure that each participant makes the most of the technical content, networking opportunities, and innovations presented, always focusing on the strategic purpose of the trip.
Post-event: Complementary experiences and closing
At the end of the period, participants will have the opportunity to take an optional technical visit to model farms or agricultural innovation centers in the vicinity of Decatur. This will be a chance to see, in practice, how the technologies presented at the fair are being applied in the day-to-day operations of American agriculture.
The group will then return to Chicago for the official closing of the trip.
Results beyond the trip: real impact on business
More than just an international experience, the Purposeful Incentive Trip to the Farm Progress Show is an opportunity to make a real impact on business.
By participating, guests will be able to:
- Stay up to date on the main technological trends in global agriculture.
- Strengthen relationships with customers, partners, and strategic prospects.
- Gain valuable insights for direct application in their operations in Brazil.
- Create new connections with suppliers, manufacturers, and global experts.
In addition, all the support offered by Incentivare ensures a smooth, safe experience that is aligned with the corporate objectives of each participating company.
Incentivare: creating meaningful experiences
At Incentivare, each project is developed with a focus on delivering experiences that inspire, engage, and bring tangible results to our clients.
The VIP – Incentive Trip with Purpose to the 2025 Farm Progress Show is yet another example of how we transform moments into strategic opportunities, always with an eye on what really matters: empowering people and businesses through strategic experiences.
If your company is looking for a unique way to recognize, engage, and develop its talent or strategic clients, this is the perfect opportunity.
Want to know more?
Talk to the Incentivare team and learn about all the possibilities for building a Purposeful Incentive Trip to the 2025 Farm Progress Show or other agricultural trade shows around the world.
Let’s move forward together into the future of agribusiness.